![]() It’s an excellent opportunity for both new and established businesses to reach new consumers who otherwise may not see a company’s digital presence. With it, you can put your message in people’s hands and target the streets and neighborhoods that matter to your success. So in their next mailing, our children’s clothing purveyors stripped out addresses from younger previous purchasers and watched their overall response rate climb.Want to jump straight to the answer? The best direct mail service for most people is PostcardMania.ĭirect mail is an effective and affordable way to drive brand awareness and generate fresh leads. This indicates that grandparents were much more consistent purchasers than younger people. However, 5% of those 60 and over responded. Recent purchasers under 60 had a low 1% response rate. However, further segmentation reveals something interesting. It would seem our shop owners should focus entirely on the first category with future mailings. Recent purchasers were much less responsive, coming in at just under 3%. As they expected, families with children were the most active, with 8% responding. Then they broke out their response rate for both categories. They created a direct mail piece and sent it to 30,000 homes. Our children’s clothing company decided to target families with children and people that made recent kids-related purchases. Let’s revisit our last example to see how this works. Now you need to put it through its paces and see how it performs. The first category almost certainly buys children’s clothing on occasion, and the second demonstrated an interest in children’s products with their previous purchases. If you sell children’s clothing, you’d likely filter your mailing list to include people with children of a certain age and others that purchased children’s products within the last three months. Think carefully about the sorts of people or companies that would be interested in your offerings, and then select filtering criteria that cater to those sorts of entities. ![]() ![]() With businesses, you can filter by industry, business type, size, public or private ownership, number of employees, sales volume, and other firmographics. For consumers, you can also filter by specific interests, purchase histories, memberships, publication subscriptions, search histories, giveaway and offer responses, and a wide range of demographics. You can filter geographically like compiled lists. Your choices are much wider concerning direct response lists. But you can narrow things down using general demographics like age, gender, and marital status. For the most part, your geographic requirements dictate your list. If you’re using a compiled list, there isn’t a whole lot you have to do. We put our money where our mouth is.īut it doesn’t matter how great your direct mail pieces are or how potent the messaging is if you’re not targeting the right people.įirst, you need to segment your audience. It’s no mistake that we’ve built a business generating authentic-feeling, pen-written notes, cards, and mailers. We credit this both to the quality of the list itself and the handwritten mailers we utilize. We’ve built a highly successful direct mail list. Over the years, we’ve narrowed down what works and what doesn’t. We champion direct mail here at Simply Noted and use it extensively in our own marketing. You want to target demographics (or firmographics if you’re B2B) that match your ideal customer. ![]() If you sell Medicare supplemental insurance, you don’t want to target young families with children. Just like with digital marketing, you want to tailor your audience to those segments of the population most interested in your product or service. You can’t just grab a random list of names and addresses and hope for the best. But how do you build a targeted direct mail list that best reaches the people most likely to respond to your offers? They’re still a powerful way to reach your audience, even in our digital world. We’ve talked a lot about snail mail and direct mail lately.
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